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Krise Archive - Nikolai A. Behr - Medienblog

Online-Werbung: Rekordjahr 2009

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Obwohl das Jahr 2009 von der weltweiten Wirtschaftskrise überschattet wurde, konnte der Online-Werbemarkt ein positives Wachstum vermelden. Wie der Hightech-Verband BITKOM bekannt gab, stieg der Umsatz im Vergleich zum Vorjahr um 17,8 Prozent auf 1,5 Milliarden Euro. Das Jahr 2009…

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Rekord-Umsatz für Apple

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Trotz Wirtschaftskrise und fallenden Umsatzzahlen in der Elektronikbranche, konnte Apple im vierten Quartal 2009 einen neuen Umsatzrekord erzielen. 15,68 Milliarden Dollar konnte das Unternehmen verzeichnen. Der Elektronikkonzern Apple erzielte im vierten Quartal des letzten Jahres 3,38 Milliarden Dollar Gewinn. Vorallem…

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Werbemarkt erfährt leichten Aufwärtstrend

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Wie das Marktforschungsinstitut Nielsen Media Research nun veröffentlicht, kann der Werbemarkt ein leichtes Plus im Monat November verbuchen. Im Vergleich zum Vorjahresmonat sind die Ausgaben für Bruttowerbung um 3,6 Prozent gestiegen. Der November 2008 war ein besonders schwacher Monat, da…

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Werbejahr 2009: Große Einbrüche

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Im Jahr der Wirtschaftskrise litt auch die Werbebranche. Wie der Zentralverband der Deutschen Werbewirtschaft (ZAW) nun bekannt gab, sinken die Netto-Werbeeinnahmen im Jahr 2009 um 8 Prozent auf 18,73 Milliarden Euro. Auch die Gesamtaufwendungen fallen auf 29,14 Milliarden Euro. Dies…

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Hightech: Optimistische Prognose für 2010

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Die deutsche Industrie für Informationstechnik und Telekommunikation (ITK) erwartet positive Entwicklungen für das Jahr 2010. Dies geht aus einer aktuellen Befragung des Hightech-Verbands BITKOM hervor. Demnach rechnen 57 Prozent der Unternehmen ein Wachstum im kommenden Jahr, weitere 17 Prozent erwarten…

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Werbung gerade in Krisenzeiten

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Das EHI Retail Institute stellte gestern den aktuellen Marketingmonitor 2009 – 2012 vor. Demnach stiegen die Ausgaben für Marketingmaßnahmen innerhalb des letzten Jahres und umfassen nun zwischen 0,8 und 6,5 Prozent des Bruttoumsatz der einzelnen Unternehmen. Die Investition in Markenkapital…

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Apple überholt Nokia

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Trotz angespannter wirtschaftlicher Lage ist der Mobilfunkmarkt stabil. Vorallem Smartphones begeistern die Käufer. Erstmals zog im vergangenen Quartal Apple an Weltmarktführer Nokia vorbei. So habe das iPhone rund 1,6 Milliarden Dollar operativen Gewinn erzielt – Nokia hingegen ‚nur’ 1,1 Milliarden…

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Trotz Krise 20.000 offene Stellen für IT-Experten

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Trotz der anhaltenden Wirtschaftskrise gibt es derzeit rund 20.000 offene Stellen für IT-Experten in Deutschland. Dies ist das Ergebnis einer Studie des Hightech-Verbands BITKOM, bei der mehr als 1.5000 Unternehmen befragt wurden. So gaben rund 75 Prozent der Hightech-Unternehmen und…

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Online-Werbung nimmt an Bedeutung zu

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Die aktuelle Trendmonitor-Studie des Fachforums der Online-Mediaagenturen (FOMA) zeigt die wachsende Bedeutung von Online-Werbung, auch während und nach der Krise. Für das Jahr 2010 erwarten die Experten einen Zuwachs von zehn Prozent. Die Videowerbung wird in Zukunft die wichtigste Werbeform…

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Jobsuche im Internet nimmt stark zu

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Immer mehr Menschen nutzen das Internet, um nach einer Arbeitsstelle zu suchen. Wie der Hightech-Verband BITKOM mitteilt, zählten Jobportale im Internet 23 Millionen Besuche im dritten Quartal 2009. Dies ist ein Zuwachs von 28 Prozent im Vergleich zu den letztjährigen…

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