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Werbung Archive - Nikolai A. Behr - Medienblog

Online-Werbung überholt Print-Werbung

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Online-Medien erfahren eine stets wachsende Bedeutung. Für Informations- und Nachrichtenaustausch sind sie heutzutage unentbehrlich. Auch die Online-Werbung wird wichtiger: im Jahr 2009 ist der Online-Werbemarkt um 12 Prozent auf 4,1 Milliarden Euro angestiegen. Der Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft…

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Online-Werbung: Rekordjahr 2009

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Obwohl das Jahr 2009 von der weltweiten Wirtschaftskrise überschattet wurde, konnte der Online-Werbemarkt ein positives Wachstum vermelden. Wie der Hightech-Verband BITKOM bekannt gab, stieg der Umsatz im Vergleich zum Vorjahr um 17,8 Prozent auf 1,5 Milliarden Euro. Das Jahr 2009…

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Super Bowl: Online-Werbung statt TV-Spots

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Am 7. Februar wird in den USA das größte Sport-Ereignis des Jahres stattfinden: der Super Bowl. Während der TV-Übertragung des Football-Endspiels kosten 30-sekündige Werbespots in diesem Jahr rund 2,5 bis 2,8 Millionen US-Dollar. Zum ersten Mal in 24 Jahren verzichtet…

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PR-Rat: Richtlinien für Schleichwerbung im Web

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Blogger, die eine große Leserschaft begeistern, haben die Möglichkeit bestimmte Produkte zu bewerben oder sie negativ darzustellen. Viele Unternehmen haben dies erkannt und bezahlen die Blog-Autoren für die verdeckte Werbung. Der Deutsche Rat für Public Relations fordert nun Regeln und…

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Point-of-Sale-TV bringt bis zu 30 Prozent mehr Umsatz

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Immer neue Marketingmaßnahmen werden von den Unternehmen eingesetzt, um die Öffentlichkeit als Kunden für sich zu gewinnen. Wie eine aktuelle Studie von dem Out-of-Home Video Advertising Bureau Europe (OVAB) in Kooperation mit den Forschungsinstituten Nielsen Company Germany und Konzept &…

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Oberlandgericht Dresden: EPG-Betreiber müssen für Texte und Bilder zahlen

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Die Betreiber von elektronischen Programmführern und –zeitschriften (EPGs) müssen künftig für die Verwendung von Texten und Bildern zahlen. Das Oberlandesgericht Dresden bestätigt damit das Urteil des Landgerichts Leipzig vom Mai 2009. Das so genannte Begleitmaterial, das von den TV-Sendern für…

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Werbemarkt erfährt leichten Aufwärtstrend

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Wie das Marktforschungsinstitut Nielsen Media Research nun veröffentlicht, kann der Werbemarkt ein leichtes Plus im Monat November verbuchen. Im Vergleich zum Vorjahresmonat sind die Ausgaben für Bruttowerbung um 3,6 Prozent gestiegen. Der November 2008 war ein besonders schwacher Monat, da…

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Werbejahr 2009: Große Einbrüche

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Im Jahr der Wirtschaftskrise litt auch die Werbebranche. Wie der Zentralverband der Deutschen Werbewirtschaft (ZAW) nun bekannt gab, sinken die Netto-Werbeeinnahmen im Jahr 2009 um 8 Prozent auf 18,73 Milliarden Euro. Auch die Gesamtaufwendungen fallen auf 29,14 Milliarden Euro. Dies…

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Über 1 Millionen Hits für virales Video gegen exzessiven Alkoholkonsum

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Das amerikanische Magazin Advertising Age analysierte die meist gesehen Internet-Clips der letzten Woche. Das beliebteste Video ist Teil der viralen Marketingkampagne des Bierherstellers Heineken. Was wirkt wie eine Aufzeichnung eines Hochzeitsfests, dient der Abschreckung gegen den überhöhten Konsum von Alkohol….

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Werbung gerade in Krisenzeiten

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Das EHI Retail Institute stellte gestern den aktuellen Marketingmonitor 2009 – 2012 vor. Demnach stiegen die Ausgaben für Marketingmaßnahmen innerhalb des letzten Jahres und umfassen nun zwischen 0,8 und 6,5 Prozent des Bruttoumsatz der einzelnen Unternehmen. Die Investition in Markenkapital…

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