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Online-Marketing Archive - Nikolai A. Behr - Medienblog

Online-Werbung: Rekordjahr 2009

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Obwohl das Jahr 2009 von der weltweiten Wirtschaftskrise überschattet wurde, konnte der Online-Werbemarkt ein positives Wachstum vermelden. Wie der Hightech-Verband BITKOM bekannt gab, stieg der Umsatz im Vergleich zum Vorjahr um 17,8 Prozent auf 1,5 Milliarden Euro. Das Jahr 2009…

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Facebook-Managerin soll Disney fit fürs Web 2.0 machen

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Am Mittwoch hat der Unterhaltungs-Konzern Disney bekannt gegeben, dass Facebook COO Sheryl Sandberg künftig Mitglied im Verwaltungsrat wird. Auf der Jahreshauptversammlung am 12. März in San Antonio, Texas werden die Aktionäre über die nominierte Sheryl Sandberg und die übrigen 12…

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Über 1 Millionen Hits für virales Video gegen exzessiven Alkoholkonsum

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Das amerikanische Magazin Advertising Age analysierte die meist gesehen Internet-Clips der letzten Woche. Das beliebteste Video ist Teil der viralen Marketingkampagne des Bierherstellers Heineken. Was wirkt wie eine Aufzeichnung eines Hochzeitsfests, dient der Abschreckung gegen den überhöhten Konsum von Alkohol….

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20 Prozent Wachstum bei Online-Werbung erwartet

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Die Ausgaben der deutschen Unternehmen für Online-Werbung sollen nächstes Jahr um 20 Prozent steigen, so das Ergebnis einer Umfrage der European Interactive Advertising Association (EIAA). Im Vergleich zu den übrigen europäischen Nationen wäre dies das stärkste Wachstum. Durchschnittlich erwarten Experten…

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Rollschuhfahrende Babies brechen Rekorde

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Der Wasserhersteller Evian setzte für seinen Slogan ‚Live Young’ einen einzigartigen Werbeclip um: Babies, die Rollschufahren und so demonstrieren, wie fit und jung das Wasser halten soll. Nun wurde der Spot in das Guiness Book aufgenommen. Mit über 45 Millionen…

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Zuschauer entscheiden selbst über Werbung

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Das Videoportal YouTube startet einen gewagten Usability-Test: ab sofort können die Zuschauer der Seite Pre-Roll-Werbeclips per Mausklick überspringen und so direkt zum Anfang des eigentlichen Videos gelangen. Derzeit beschränkt sich dieses Experiment auf Clips von Content-Partnern, die der Teilnahme zugestimmt…

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Online-Werbung nimmt an Bedeutung zu

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Die aktuelle Trendmonitor-Studie des Fachforums der Online-Mediaagenturen (FOMA) zeigt die wachsende Bedeutung von Online-Werbung, auch während und nach der Krise. Für das Jahr 2010 erwarten die Experten einen Zuwachs von zehn Prozent. Die Videowerbung wird in Zukunft die wichtigste Werbeform…

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Bewegtbild wächst gewaltig: +50% bis 2010

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Neue Umfrage bestätigt den Trend zu mehr Bewegtbild im Web 101 Mediaagenturen in Großbritannien wurden vom Bewegtbild-Vermarkter WEB TV Enterprise in einer Studie befragt. Das Ergebnis: In den kommenden 12 Monaten rechnen die Experten mit einer Steigerung des Bewegtbildeinsatzes von…

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Krise erfasst auch Internet-Werbung: minus 5 % in Q2/2009

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Auch die Werbung im Internet leidet nun unter der weltweiten Rezession. Von April bis Juni 2009 sanken die weltweiten Umsätze in diesem Bereich um gut fünf Prozent. Im Vergleichsquartal des Vorjahres betrugen die Umsätze noch rund 14,7 Mrd. US-Dollar, im…

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