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Werbeagenturen Archive - Nikolai A. Behr - Medienblog

20 Prozent Wachstum bei Online-Werbung erwartet

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Die Ausgaben der deutschen Unternehmen für Online-Werbung sollen nächstes Jahr um 20 Prozent steigen, so das Ergebnis einer Umfrage der European Interactive Advertising Association (EIAA). Im Vergleich zu den übrigen europäischen Nationen wäre dies das stärkste Wachstum. Durchschnittlich erwarten Experten…

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Webseiten für Frauen weiter auf dem Vormarsch

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Webseiten, die auf die Interessen von weiblichen Internetnutzern angelegt sind, trotzen der (Werbe-)Krise Das Marktforschungsinstitut ComScore hat ermittelt, dass im April diesen Jahres rund 4,7 Milliarden ad views auf diesen Seiten gezählt wurden. Gefolgt werden sie von Seiten mit automotiven…

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„ Viral muss knallen! “ – CTVA präsentiert Bewegtbildtrends in Stuttgart

By | Allgemeines, Medien | No Comments

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Die Corporate TV Association (CTVA) diskutierte in Stuttgart mit Bewegtbildexperten aus ganz Deutschland die neuesten Trends in den wachsenden Segmenten Virales Marketing und Digital Signage Die Leitmedien verlieren immer mehr an Aufmerksamkeit bei den Zielgruppen. Wie können neue Strategien in…

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Dschungel ohne Ende

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Nun startet RTL wieder das C-Promi-Rcycling “Dschungel-Camp”. Warum um alles in der Welt gibt es noch Werbeagenturen, die Spots für ihre Kunden in so einem Umfeld schalten? (OK, von Big Brother und den nachmittaglichen Zuschauer-Verdummungs-Shows mit pseudo- juristischer Unterstützung möchte…

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