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Virales Marketing Archive - Nikolai A. Behr - Medienblog

PR-Rat: Richtlinien für Schleichwerbung im Web

By | Medien, Wirtschaft | No Comments

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Blogger, die eine große Leserschaft begeistern, haben die Möglichkeit bestimmte Produkte zu bewerben oder sie negativ darzustellen. Viele Unternehmen haben dies erkannt und bezahlen die Blog-Autoren für die verdeckte Werbung. Der Deutsche Rat für Public Relations fordert nun Regeln und…

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Über 1 Millionen Hits für virales Video gegen exzessiven Alkoholkonsum

By | Medien | No Comments

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Das amerikanische Magazin Advertising Age analysierte die meist gesehen Internet-Clips der letzten Woche. Das beliebteste Video ist Teil der viralen Marketingkampagne des Bierherstellers Heineken. Was wirkt wie eine Aufzeichnung eines Hochzeitsfests, dient der Abschreckung gegen den überhöhten Konsum von Alkohol….

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Innovationstag München: Unternehmen handeln zu konservativ für junge Zielgruppe

By | Medien, Wirtschaft | No Comments

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Junge Menschen verbringen viel Zeit im Internet. Dies belegen schon seit längerer Zeit verschiedene Studien und Untersuchungen. Bei dem gestrigen Innovationstag der Medienagentur Serviceplan und der Financial Times Deutschland in München, kamen die Marketingexperten zu dem Ergebnis, dass deutsche Unternehmen…

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Gold für brain script in Hamburg

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brain script, die Münchener Bewegtbild-Beratung und TV Produktion, hat auf dem World Media Festival den Gold Award in Kategorie Web Viral gewonnen. Ausgezeichnet wurden damit die beiden Clips Herbstspaziergang und Mord vorm Kamin, die brain script für den Ofenbauer Kago…

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„ Viral muss knallen! “ – CTVA präsentiert Bewegtbildtrends in Stuttgart

By | Allgemeines, Medien | No Comments

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Die Corporate TV Association (CTVA) diskutierte in Stuttgart mit Bewegtbildexperten aus ganz Deutschland die neuesten Trends in den wachsenden Segmenten Virales Marketing und Digital Signage Die Leitmedien verlieren immer mehr an Aufmerksamkeit bei den Zielgruppen. Wie können neue Strategien in…

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Kago Virals – Making Of online

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Ein Making Of der beiden beliebten Viralen Clips Herbstspaziergang und Mord vorm Kamin ist seit kurzem bei brain script online. Mit über 150.000 unique visitors waren die beiden Clips für Deutschlands bekanntesten Ofenbauer Kago aus Postbauer-Heng überaus erfolgreich. Das Making…

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TV-Werbung legt noch zu? Vielleicht zum letzten Male!

By | Medien | One Comment

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Laut Medienforscher Nielsen Media haben 2008 die Werbespots im Fernsehen im Bruttovolumen um4,5 Prozent auf 9,1 Milliarden Euro zugelegt. Kaum vorstellbar, dass viele Hersteller noch im TV werben, wo doch längst bekannt ist, dass die Werbung meist weggedrückt wird. Den…

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