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Viralwerbung Archive - Nikolai A. Behr - Medienblog

Über 1 Millionen Hits für virales Video gegen exzessiven Alkoholkonsum

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Das amerikanische Magazin Advertising Age analysierte die meist gesehen Internet-Clips der letzten Woche. Das beliebteste Video ist Teil der viralen Marketingkampagne des Bierherstellers Heineken. Was wirkt wie eine Aufzeichnung eines Hochzeitsfests, dient der Abschreckung gegen den überhöhten Konsum von Alkohol….

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20 Prozent Wachstum bei Online-Werbung erwartet

By | Medien, Wirtschaft | No Comments

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Die Ausgaben der deutschen Unternehmen für Online-Werbung sollen nächstes Jahr um 20 Prozent steigen, so das Ergebnis einer Umfrage der European Interactive Advertising Association (EIAA). Im Vergleich zu den übrigen europäischen Nationen wäre dies das stärkste Wachstum. Durchschnittlich erwarten Experten…

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Gold für brain script in Hamburg

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brain script, die Münchener Bewegtbild-Beratung und TV Produktion, hat auf dem World Media Festival den Gold Award in Kategorie Web Viral gewonnen. Ausgezeichnet wurden damit die beiden Clips Herbstspaziergang und Mord vorm Kamin, die brain script für den Ofenbauer Kago…

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„ Viral muss knallen! “ – CTVA präsentiert Bewegtbildtrends in Stuttgart

By | Allgemeines, Medien | No Comments

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Die Corporate TV Association (CTVA) diskutierte in Stuttgart mit Bewegtbildexperten aus ganz Deutschland die neuesten Trends in den wachsenden Segmenten Virales Marketing und Digital Signage Die Leitmedien verlieren immer mehr an Aufmerksamkeit bei den Zielgruppen. Wie können neue Strategien in…

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