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Spots Archive - Nikolai A. Behr - Medienblog

YouTube: Die 5 beliebtesten Videos 2009

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Das Videoportal YouTube hat die Liste der beliebtesten und am häufigsten angesehenen Videos des Jahres 2009 veröffentlicht. Angeführt wird sie von Susan Boyle, die in der Casting-Show Britain’s Got Talent (das britische Pendant zu der RTL-Show Das Supertalent) berühmt wurde….

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YouTube in HighDefinition

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Wie Hunter Walker, Director des Bereichs Product Management bei YouTube, im Zuge der letztwöchigen NewTeeVee-Konferenz bekannt gab, werde die Video-Plattform in Kürze mit dem Streamen von HD-Formaten beginnen. Seit Dezember 2008 haben Besucher der Webseite die Möglichkeit, ihre Videos mit…

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Zuschauer entscheiden selbst über Werbung

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Das Videoportal YouTube startet einen gewagten Usability-Test: ab sofort können die Zuschauer der Seite Pre-Roll-Werbeclips per Mausklick überspringen und so direkt zum Anfang des eigentlichen Videos gelangen. Derzeit beschränkt sich dieses Experiment auf Clips von Content-Partnern, die der Teilnahme zugestimmt…

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Prinz Charles und der Frosch

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Prinz Charles, seine Söhne William und Harry sowie zahlreiche Prominente sind derzeit in einem neuen Spot für den Umweltschutz zu sehen. Der Clou: in der aktuellen Kampagne zum Schutz der Regenwälder treten die Promis alle in einem anderthalbminütigen Video-Clip mit…

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Kago Virals – Making Of online

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Ein Making Of der beiden beliebten Viralen Clips Herbstspaziergang und Mord vorm Kamin ist seit kurzem bei brain script online. Mit über 150.000 unique visitors waren die beiden Clips für Deutschlands bekanntesten Ofenbauer Kago aus Postbauer-Heng überaus erfolgreich. Das Making…

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TV-Werbung legt noch zu? Vielleicht zum letzten Male!

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Laut Medienforscher Nielsen Media haben 2008 die Werbespots im Fernsehen im Bruttovolumen um4,5 Prozent auf 9,1 Milliarden Euro zugelegt. Kaum vorstellbar, dass viele Hersteller noch im TV werben, wo doch längst bekannt ist, dass die Werbung meist weggedrückt wird. Den…

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