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Bewegtbild-Kommunikation Archive - Nikolai A. Behr - Medienblog

Bewegtbild-Branche trifft sich auf TV Komm. in Karlsruhe

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Erstmals war die Corporate TV Association (CTVA) Sponsor der 3. TV Komm. am 18. und 19. März in Karlsruhe. Auf der TV Komm. diskutierten und informierten rund 230 Experten der Bewegtbild-Kommunikation über die Mediennutzung im Wohnzimmer der Zukunft und die…

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Point-of-Sale-TV bringt bis zu 30 Prozent mehr Umsatz

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Immer neue Marketingmaßnahmen werden von den Unternehmen eingesetzt, um die Öffentlichkeit als Kunden für sich zu gewinnen. Wie eine aktuelle Studie von dem Out-of-Home Video Advertising Bureau Europe (OVAB) in Kooperation mit den Forschungsinstituten Nielsen Company Germany und Konzept &…

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Corporate TV Association (CTVA) e.V. mit neuem Internet-Auftritt

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Die Corporate TV Association (CTVA) e.V. ist in dieser Woche mit einem neuen Internet-Auftritt online gegangen. Unter www.ctva.de findet die interessierte Öffentlichkeit relevante Information rund um die Themen Corporate TV und Corporate Video. Das moderne Design und das leistungsstarke Redaktionssystem…

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Medienverbände CTVA, FCP und f:mp. gründen neuen Dachverband

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Die drei Medienverbände Corporate TV Association (CTVA) e.V., das Forum Corporate Publishing (FCP) und der Fachverband Medienproduktioner (f:mp.) werden im ersten Quartal 2010 einen neuen Dachverband gründen. Ein gemeinsamer Letter of Intent wurde bereits unterzeichnet. Der neue Dachverband verbindet so…

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Wie gestern bekannt wurde, hat die Kommission für Zulassung und Aufsicht (ZAK) der Media-Saturn-Holding GmbH gestattet, bundesweit in Filialen Instore TV anzubieten. 139 Filialen der Elektromarktkette Saturn werden nun mit dem Point-of-Sale Medium nachgerüstet; bisher wurde es nur vereinzelt eingesetzt….

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Corporate TV: Körpersprache des Sprechers wichtiger als Inhalte!

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CTVA-Veranstaltung in Hamburg zeigt die steigende Bedeutung von Bewegtbild in der Unternehmenskommunikation Am 7. Oktober trafen sich unter dem Titel „Best Practice – Bewegtbild und PR“  zahlreiche Experten aus den Bereichen Unternehmenskommunikation und PR  auf der gemeinsamen Veranstaltung der Corporate…

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TV: Geldmangel der TV-Sender führt zu noch mehr Trash-TV

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Qualitätsinhalte nur noch bei Öffentlich-Rechtlichen Sendern und im Corporate-TV? Die Wirtschafts- und Vertrauenskrise ist für die privaten TV-Sender besonders bitter. Durch das Ausbleiben der teueren Werbespots ist der Spielraum für hochwertige Eigenproduktionen erheblich gesunken. Die Folge: noch mehr sinnlose Quiz-…

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Bewegtbild wächst gewaltig: +50% bis 2010

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Neue Umfrage bestätigt den Trend zu mehr Bewegtbild im Web 101 Mediaagenturen in Großbritannien wurden vom Bewegtbild-Vermarkter WEB TV Enterprise in einer Studie befragt. Das Ergebnis: In den kommenden 12 Monaten rechnen die Experten mit einer Steigerung des Bewegtbildeinsatzes von…

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Innovationstag München: Unternehmen handeln zu konservativ für junge Zielgruppe

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Junge Menschen verbringen viel Zeit im Internet. Dies belegen schon seit längerer Zeit verschiedene Studien und Untersuchungen. Bei dem gestrigen Innovationstag der Medienagentur Serviceplan und der Financial Times Deutschland in München, kamen die Marketingexperten zu dem Ergebnis, dass deutsche Unternehmen…

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