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Marketing Archive - Nikolai A. Behr - Medienblog
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Marketing Archive - Nikolai A. Behr - Medienblog

2010/02/02
0

Augmented Reality in der Zeitung

By | Medien, Wirtschaft | No Comments

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Handy- und Computer-Technologien entwickeln sich fortwährend weiter. Nun haben Zeitungen und Zeitschriften die neuesten Darstellungsformen für sich entdeckt. So testet die Rhein-Zeitung erstmals Augmented Reality: mit Hilfe einer Webcam sollen Bilder und Filme auf bzw. in der Zeitung erscheinen. Die…

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2009/12/03
0

Werbejahr 2009: Große Einbrüche

By | Medien, Wirtschaft | No Comments

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Im Jahr der Wirtschaftskrise litt auch die Werbebranche. Wie der Zentralverband der Deutschen Werbewirtschaft (ZAW) nun bekannt gab, sinken die Netto-Werbeeinnahmen im Jahr 2009 um 8 Prozent auf 18,73 Milliarden Euro. Auch die Gesamtaufwendungen fallen auf 29,14 Milliarden Euro. Dies…

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2009/11/30
0

Die erfolgreichsten iPhone-Applikationen

By | Medien, Wirtschaft | No Comments

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Das iPhone ist seit seiner Markteinführung im Jahr 2007 bereits zu einem Kultobjekt geworden. Unter anderem sind die Applikations, kurz Apps, dafür verantwortlich, dass immer mehr Menschen auf Apples Smartphone umsteigen. Viele bekannte Unternehmen haben Apps entwickelt, mit denen sie…

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2009/11/25
0

Werbung gerade in Krisenzeiten

By | Medien, Wirtschaft | No Comments

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Das EHI Retail Institute stellte gestern den aktuellen Marketingmonitor 2009 – 2012 vor. Demnach stiegen die Ausgaben für Marketingmaßnahmen innerhalb des letzten Jahres und umfassen nun zwischen 0,8 und 6,5 Prozent des Bruttoumsatz der einzelnen Unternehmen. Die Investition in Markenkapital…

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2009/11/20
1

Bundesweites Instore TV in Saturn-Filialen

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Wie gestern bekannt wurde, hat die Kommission für Zulassung und Aufsicht (ZAK) der Media-Saturn-Holding GmbH gestattet, bundesweit in Filialen Instore TV anzubieten. 139 Filialen der Elektromarktkette Saturn werden nun mit dem Point-of-Sale Medium nachgerüstet; bisher wurde es nur vereinzelt eingesetzt….

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2009/11/18
0

Burda jetzt größter Aktionär bei Xing

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Hubert Burda Media erwirbt 25.1 Prozent der XING AG Über seine 100%tige Tochter Burda Digital GmbH, hat Hubert Burda nun insgesamt 1.323.041 Aktien der Cinco Capital GmbH erworben hat. Mit 25,1 Prozent Anteilsbesitz ist das Unternehmen damit nun größter Aktionär…

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2009/11/17
0

20 Prozent Wachstum bei Online-Werbung erwartet

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Die Ausgaben der deutschen Unternehmen für Online-Werbung sollen nächstes Jahr um 20 Prozent steigen, so das Ergebnis einer Umfrage der European Interactive Advertising Association (EIAA). Im Vergleich zu den übrigen europäischen Nationen wäre dies das stärkste Wachstum. Durchschnittlich erwarten Experten…

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2009/11/17
0

Rollschuhfahrende Babies brechen Rekorde

By | Medien, Wirtschaft | No Comments

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Der Wasserhersteller Evian setzte für seinen Slogan ‚Live Young’ einen einzigartigen Werbeclip um: Babies, die Rollschufahren und so demonstrieren, wie fit und jung das Wasser halten soll. Nun wurde der Spot in das Guiness Book aufgenommen. Mit über 45 Millionen…

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2009/11/12
0

Zuschauer entscheiden selbst über Werbung

By | Medien | No Comments

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Das Videoportal YouTube startet einen gewagten Usability-Test: ab sofort können die Zuschauer der Seite Pre-Roll-Werbeclips per Mausklick überspringen und so direkt zum Anfang des eigentlichen Videos gelangen. Derzeit beschränkt sich dieses Experiment auf Clips von Content-Partnern, die der Teilnahme zugestimmt…

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2009/08/21
0

Harry Potters Zauberzeitung wird Realität

By | Medien | One Comment

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Rund 550 Jahre nach Erscheinen der ersten Zeitung, wird dieses Medium in den kommenden Tagen bahnbrechend revolutioniert. Das amerikanische Unterhaltungsmagazin Entertainment Weekly wird in der am 18. September erscheinenden Ausgabe erstmals Videowerbeclips einbauen. Was bisher nur aus den Harry Potter…

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