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TV-Werbung Archive - Nikolai A. Behr - Medienblog

Rollschuhfahrende Babies brechen Rekorde

By | Medien, Wirtschaft | No Comments

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Der Wasserhersteller Evian setzte für seinen Slogan ‚Live Young’ einen einzigartigen Werbeclip um: Babies, die Rollschufahren und so demonstrieren, wie fit und jung das Wasser halten soll. Nun wurde der Spot in das Guiness Book aufgenommen. Mit über 45 Millionen…

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TV-Werbung legt noch zu? Vielleicht zum letzten Male!

By | Medien | One Comment

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Laut Medienforscher Nielsen Media haben 2008 die Werbespots im Fernsehen im Bruttovolumen um4,5 Prozent auf 9,1 Milliarden Euro zugelegt. Kaum vorstellbar, dass viele Hersteller noch im TV werben, wo doch längst bekannt ist, dass die Werbung meist weggedrückt wird. Den…

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