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Werbung Archive - Seite 2 von 3 - Nikolai A. Behr - Medienblog

Bundesweites Instore TV in Saturn-Filialen

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Wie gestern bekannt wurde, hat die Kommission für Zulassung und Aufsicht (ZAK) der Media-Saturn-Holding GmbH gestattet, bundesweit in Filialen Instore TV anzubieten. 139 Filialen der Elektromarktkette Saturn werden nun mit dem Point-of-Sale Medium nachgerüstet; bisher wurde es nur vereinzelt eingesetzt….

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20 Prozent Wachstum bei Online-Werbung erwartet

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Die Ausgaben der deutschen Unternehmen für Online-Werbung sollen nächstes Jahr um 20 Prozent steigen, so das Ergebnis einer Umfrage der European Interactive Advertising Association (EIAA). Im Vergleich zu den übrigen europäischen Nationen wäre dies das stärkste Wachstum. Durchschnittlich erwarten Experten…

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Rollschuhfahrende Babies brechen Rekorde

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Der Wasserhersteller Evian setzte für seinen Slogan ‚Live Young’ einen einzigartigen Werbeclip um: Babies, die Rollschufahren und so demonstrieren, wie fit und jung das Wasser halten soll. Nun wurde der Spot in das Guiness Book aufgenommen. Mit über 45 Millionen…

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Werbemarkt geht weiter zurück

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Der krisenerschütternde Werbemarkt erholt sich noch immer nicht. Wie das Marktforschungsunternehmen Nielsen Media Research jetzt veröffentlichte, lagen die Bruttoausgaben der Werbungstreibenden von Januar bis September 2009 bei 14,3 Milliarden Euro. Dies entspricht einem Rückgang von 2,4 Prozent im Vergleich zum…

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Verschollen im Internet

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Dass das Internet eine schier unübersichtliche Anzahl von Seiten und Informationen hat, ist kein Geheimnis. Wie die BITKOM in einer aktuellen Umfrage herausfand, verlieren 31 Prozent der Internetnutzer den Überblick. Laut eigenen Angaben kommen sie häufig bis sehr häufig nicht…

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Bewegtbild wächst gewaltig: +50% bis 2010

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Neue Umfrage bestätigt den Trend zu mehr Bewegtbild im Web 101 Mediaagenturen in Großbritannien wurden vom Bewegtbild-Vermarkter WEB TV Enterprise in einer Studie befragt. Das Ergebnis: In den kommenden 12 Monaten rechnen die Experten mit einer Steigerung des Bewegtbildeinsatzes von…

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Junge Menschen verbringen viel Zeit im Internet. Dies belegen schon seit längerer Zeit verschiedene Studien und Untersuchungen. Bei dem gestrigen Innovationstag der Medienagentur Serviceplan und der Financial Times Deutschland in München, kamen die Marketingexperten zu dem Ergebnis, dass deutsche Unternehmen…

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Trotz Krise und wirtschaftlichen Einsparungen in allen Bereichen, erwarten Marketingexperten ein Wachstum der Online-Werbung. Sie halten einen Zuwachs von fünf bis zehn Prozent für realistisch, genaue Zahlen werden bei der morgen beginnenden Werbemesse Dmexco in Köln veröffentlicht werden. „Ich will…

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Hollywoodfilme werden bisher selten durch Googles AdWords/AdSense-Programm beworben. Um dennoch an Onlinevideos Geld verdienen zu können, testet Google derzeit die so genannte Video Plus Box, die Werbelinks auf die viralen Clips setzt. Die Filmfirma Miramax, der Spielehersteller Eletronic Arts sowie…

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