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Hightech unter dem Weihnachtsbaum - Nikolai A. Behr - Medienblog
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Hightech unter dem Weihnachtsbaum

By 2009/11/05Wirtschaft

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Mit dem nahenden Weihnachtsfest beginnt nun wieder die Suche nach passenden Geschenken. Wie der Hightech-Verband BITKOM mitteilt, planen 29 Millionen Deutsche Elektronik-Produkte zu verschenken oder sich in der Weihnachtszeit selbst zu kaufen. Dies entspricht 40 Prozent aller Bundesbürger über 14 Jahren. In der Gruppe der unter-30-Jährigen sind es sogar 70 Prozent.

Die repräsentative Studie, die durch das Meinungsforschungsunternehmen Forsa durchgeführt wurde, zeigt eine mögliche Steigerung der Absatzzahlen im Vergleich zu dem Jahr 2008. Achim Berg, Vizepräsident des BITKOM, meint hierzu: „Weihnachten ohne Hightech ist für viele Menschen unvorstellbar. Games, Handys, Computer, Flachbildfernseher und Digicams zählen auch im Weihnachtsgeschäft 2009 zu den beliebtesten Geschenken. (…) Die Verbraucher profitieren insbesondere davon, dass die Geräte immer leistungsfähiger werden. Sie bekommen heute wesentlich mehr fürs Geld.“

Spiele-Software wird dieses Jahr erneut zu den meist nachgefragten Geschenken zählen. Während im letzten Jahr noch 11 Prozent die Anschaffung von Spielen plante, sind es dieses Jahr bereits 12 Prozent. Mobiltelefone wurden letztjährig von sechs Prozent verschenkt, dieses Jahr verdoppelt sich die Zahl auf 12 Prozent. Dies führt die BITKOM auf die Verbreitung der Smartphones zurück, die nicht mehr nur in der Arbeitswelt sondern vermehrt im privaten Gebrauch genutzt werden. Auch Computer konnten einen Zuwachs von fünf auf elf Prozent verzeichnen. „Bei Durchschnittspreisen von Netbooks unter 300 Euro denken viele über die Anschaffung eines Zweitrechners nach“, so Achim Berg.

Jeder zehnte Deutsche hat vor einen Flachbild-TV zu kaufen.  Vorallem die Generation 60Plus plant diese Anschaffung: 13 Prozent von ihnen möchte einen solchen Fernseher in der Weihnachtszeit erstehen. Berg hierzu: „Der Markt für moderne TV-Geräte wächst ungebrochen weiter. Dank des steigenden Angebots hochauflösender Inhalte können jetzt weitere Kundenschichten erschlossen werden.“

Hightech-Geräte als Weihnachtsgeschenke; Quelle: BITKOM

Hightech-Geräte als Weihnachtsgeschenke; Quelle: BITKOM


Link:

BITKOM-Studie

Author admin

communications consultant, media coach (http://t.co/OUCLyKITGB), producer (http://t.co/M2T4F9jple), tv journalist, traveler, climber, diver, ski & apple fan

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